FOX FODDER FARM
Demonstrating that floristry is a true art-form, Taylor Patterson, founder and creative director behind the floral - and sometimes garden - design studio, Fox Fodder Farm, combines the technical and the fantastical. The custom arrangements she and her team create are marked by brilliant splashes of color, colliding with palpable textures. While not formally trained, Taylor was raised on a farm in Brandywine Valley, Delaware, watching her mother tend to the garden - turning the trim into unique bouquets.
It takes skill to master the art of arranging flowers, and Taylor + team flawlessly plan, design, and prepare floral works appropriate to their clients' occasion style, scale, budget, and theme. She approaches each assignment with a fresh perspective, aiming to capture a sense of nostalgia and sentimentality. Her work is stunning in the way that it conveys movement, and evokes a sophisticated yet ornate appeal. Working with a wide array of plants, she sources materials locally. Just don't ask her what her favorite flower is!
Where do you find most of your clients?
I'd say most of it is through networking or word of mouth. I feel like a lot of people have come to us because a friend or client has recommended us.
How did you come up with the name Fox Fodder Farm?
My mom came up with it for the small farm that I grew up on, and the little business she had selling our chicken's eggs to her friends. The name itself is inspired by the massacres we undoubtedly had every year when a fox would get into the chicken pen and wreak havoc.
After having seen your process of making these beautiful arrangements, it's clear to see there's a very fluid and artistic component. Do you consider your profession to be a form of art, or is it more technical than that?
There are definitely technical aspects to what I do and make, but the process is fluid and often more emotionally driven. While I might have an idea in my mind of how I want something to be, I don't actually know what it's going to look like until I'm done.
When considering music and fine art, who are your favorites? Does seeing a particular exhibition or blasting a new record influence your next arrangement?
I love the work of Andy Goldsworthy. That might seem like an obvious answer, however, what he explores in his sculptures, the ephemeral and often fleeting aspects of nature is something that florists both struggle with and what makes what we do so special. I talk about nostalgia a lot when people ask what inspires me, and part of that is creating something that ultimately, outside of a photograph, is immediately changing and can't be replicated.
Similarly, you work amongst an entire studio of other talented female creatives. Does the work they make have an affect on your creations?
I think one can't help but be influenced, even subconsciously, by the surrounding environment. I try my best to be cognizant of that. If anything, it really helps me to push myself and focus on what is unique to our aesthetic.
Who are some of your favorite florists in Brooklyn and beyond?
You've been in Brooklyn for quite some time, but have also lived outside the city and country. Is being a part of this community important to you?
The creative community in Brooklyn is absolutely important to me. I think its been a major aspect and contributor to the growth of my business. We're all essentially small business owners, whether we're artists or entrepreneurs, we're all trying to make our passions work as work.
You mentioned that you run a local crafts fair. In what additional ways do you engage with other local makers?
We collaborate with other makers and small business owners in whatever way we can. For example, we've worked with local craftspersons to commission custom vases, and our soaps and candles are produced by a small business based in Red Hook. The market I host started, selfishly, as a way to change up what we do on the day-to-day, and to meet people whose work I was drawn to, or to connect those that I wanted to bring together.
Photos by Caroline Petters